The quiet period remains one of the most misunderstood — and inconsistently applied — concepts in European investor relations.

While it is often treated as a blanket communication freeze, Serge Enneman makes the case for treating the quiet period as a risk management framework. Though grounded in the EU Market Abuse Regulation (MAR), its purpose is simple: prevent selective disclosure of inside information ahead of financial reporting.

In practice, many issuers:

The result is a paradox: at the exact moment investor attention peaks, companies often become least effective in communicating.

The presentation below outlines what the quiet period actually is, the key challenges it creates, and how leading IR teams proactively manage it — before concluding with how structured, pre-approved video communication can materially improve outcomes.