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Results week is when the market most wants to hear from your CEO and CFO. It is also the week neither of them can give you two hours in a studio. So the video gets rushed, or it gets pushed to a Tuesday when nobody is still looking.
One consented recording removes the trade-off. From then on your CEO opens the results video and your CFO takes the financial review, in any week of the calendar. Their face, their voice, their words, approved before anything renders.
Your CEO reads a short passage to camera — three minutes, one take, no studio and no crew. That recording is the whole of what is asked of them. From it SurgeIR builds a presenter that can front the results video, the trading update, the AGM notice and the transaction announcement, in any week of the calendar.
It does not improvise. The presenter says what the approved script says, and the script is written from your own disclosures and checked against them. Where your material will not support a line, SurgeIR flags it rather than writing a plausible one.
Consent is written, scoped and dated. Use is limited to your own approved material, the video is labelled as AI-generated, and the presenter is retired the moment the executive asks — including after they leave.
The same recording carries every language your register reads. Not a subtitle track and not a different voice actor per market: the same executive, the same delivery, addressing a Dutch holder and a German one in their own language.
The release goes out at seven. The call is at eleven. In those four hours the market forms its first view out of a sixty-page pack, and management has no way to say which part of it the quarter actually turns on.
A supplemental video published with the release closes that gap. Six minutes, on the record, hitting home management's key points before the first analyst has framed a question.
A presenter changes what that six minutes is. A voice over slides is a summary; a named executive on screen is management going on the record about their own quarter. It is attributable, it carries a face the market already knows, and it looks like the company rather than like a document.
Supplemental is the operative word. Nothing is withdrawn and nothing is replaced. This is simply what people watch first, and what they watch first is what they read the rest through.
Long enough to carry the half, short enough that people reach the end. The presenter holds the frame where management is speaking for itself, and gives it up where a chart says it better. Chapters carrying required language are locked to the approved text and cannot be edited away by accident.
On most results calls the first twenty minutes are prepared remarks: two executives reading a script over slides everyone on the line already has open. It is the part nobody asks a question about, and the part that takes the diary time.
Pre-record it. Publish the prepared remarks with the release, delivered by the presenter over the same slides, and the live call starts where it should — at the questions. Management joins for the discussion rather than the recital.
Nothing about the format changes for the listener. There is still a CEO on screen opening the half and a CFO taking the financial review — the same faces, the same order, the same slides. What changes is that it was rendered at four in the afternoon two days before, from a script legal had already signed.
Nobody stumbles over a segment name on the record. Nobody has to be word-perfect at seven in the morning. And a correction the night before is a re-render of one chapter rather than a call to the whole leadership team.
